FEMISH is bringing awareness to the missing piece for attaining true gender equality by analyzing gender-policing, and what research calls “femmephobia”. The people and expressions that society has deemed “feminine” are seen as weak, frivolous, and incompetent. The more feminine you are the more unsafe, less promotable you are, in addition to experiencing bias and discrimination and, for some, have your sexual orientation questioned. We believe that femininity is not a source of oppression, instead how society treats femininity is what it oppressing. This intersectional issue has applications across all genders, and is present in our lives from birth. By sharing research, education, and advocating for change, FEMISH plans on breaking the bias against femininity and feminine people, while encouraging all people to express themselves freely. If we can get society to change their behaviors, we can change values, and if we change values, we can change policy. This is the next wave of feminism.  

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We are working on this mission in these key ways:

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1. Advocacy - FEMISH is a community of advocates and changemakers who are laser-focused on harnessing the power of social media for good. Our advocacy efforts include education, support, and content creation that are all aimed at disrupting the status quo and creating space for everyone to express themselves authentically.

2. Research - FEMISH is tackling bias and limitations in the research community head-on. We even have big plans to support students pursuing their Ph.D. or Masters in feminine research. 

3. Organizing - FEMISH is working with college campuses to encourage students to analyze gender stereotypes and break the feminine bias.

4. Our FEMISH Book Club provides valuable literature to those who want to dedicate time understanding different perspectives of feminism that showcase intersectional issues and experiences with gender expression bias and stereotyping.